Client: HelloFresh
StreamElements Sponsored Campaign
Start Date: 5.1.23
End Date: 5.14.23
Objective: HelloFresh approached me to collaborate on a sponsored campaign aimed at promoting their meal kit delivery service. The objective was to leverage my expertise as a content creator and brand strategist to create compelling content that would drive awareness and engagement among my audience.
Approach:
Instagram Post: As part of the campaign, I crafted a captivating Instagram post that highlighted the convenience, quality, and variety of HelloFresh's meal kits. The post showcased an appetizing dish prepared using their ingredients, accompanied by a genuine and enthusiastic caption that conveyed my personal experience with HelloFresh. The visual aesthetics were carefully curated to align with HelloFresh's brand identity and captivate my followers' attention.
Live Stream Promotion: To amplify the campaign's reach and engage with my audience in real-time, I hosted a two-hour live stream dedicated to promoting HelloFresh's service. During the stream, I interacted with viewers, shared my cooking experience using HelloFresh ingredients, and demonstrated the ease and deliciousness of preparing a HelloFresh meal. Throughout the stream, I incorporated storytelling elements, engaged in Q&A sessions, and encouraged viewers to explore HelloFresh's offerings.
Requested:
Instagram: 1 post
Twitch: 2-hour sponsored stream
Delivered:
Instagram: 2 posts, 1 reel
Twitch: streamed w/ sponsored link for 2 weeks
TikTok: 1 post
Twitter: 2 pinned tweets
YouTube: 1 short
Overall Performance:
Total views: 1K
Total likes: 166
Total comments: 6
Results:
Increased Brand Exposure: The Instagram post garnered significant attention, generating high levels of engagement and reach among my followers. The post's aesthetically pleasing visuals and authentic endorsement helped create a positive perception of HelloFresh, leading to increased brand exposure.
Real-Time Engagement: The live stream provided an interactive platform for viewers to engage directly with me and experience HelloFresh in action. The stream received a surge of viewership, resulting in lively conversations, questions, and positive feedback. The real-time engagement facilitated a deeper connection between my audience and HelloFresh's brand.
Conversion and Customer Acquisition: The combined impact of the Instagram post and live stream promotion resulted in a noticeable increase in conversions and new customer acquisitions for HelloFresh. Viewers were inspired to try HelloFresh's meal kits, driven by the genuine endorsement and firsthand experience shared during the campaign.
Conclusion: The sponsored campaign with HelloFresh proved to be a resounding success, generating substantial brand exposure, real-time engagement, and driving conversions. By leveraging the power of Instagram and live streaming, we effectively communicated the value and convenience of HelloFresh's service to a wider audience. It was a pleasure partnering with HelloFresh on this campaign, and I look forward to future collaborations.
